In this special Digital Marketing Asia 2025 episode, we’ll be diving into the world of data, AI, and marketing measurement with Ayudante APAC, a digital marketing consulting firm.
On 24.5.2025, Naohiro Yamaura, the chairman and CEO of Ayudante APAC is set to take the stage for a case study titled: “The future of AI-powered marketing measurement: Building a resilient data foundation for growth”, at Marketing-Interactive's DMA conference in Singapore.
As a prelude to Yamaura's session, we sit down with Nur Raihana, and Jason Pua, GMP Consultants at Ayudante APAC, to get a quick preview into some misconceptions surrounding AI, how marketers can future-proof their measurement strategies, and what the next three to five years could look like in this space.
