While OTT ad revenue currently lags behind mobile and desktop, it is still a significant source of programmatic video advertising income. In this episode, Elaine Tan, head of sales at iQIYI, and Marcus Pousette, country manager for Southeast Asia, Greater China and Korea at PubMatic, discuss the benefits of OTT, and how it can be a sound investment for brands and advertisers.
This episode is powered by PubMatic. To learn more about PubMatic, head to: https://pubmatic.com/.
