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Upon joining Jackson State in 2020, Sanders, 55, a Pro Football Hall of Famer and two-time Super Bowl winner, essentially became a champion of football at historically Black colleges and universities. He promoted the virtues of the schools, lured top recruits away from predominantly white institutions, sparked a surge of donations and sponsorships to the underfunded Jackson State, increased national exposure for HBCUs and put up his own money to renovate the school’s Walter Payton Center.

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