[[:encoded, "Have you found yourself in a revenue crunch with your business? Generating revenue - fast - is your first priority, but how can you do that when your marketing budget is small or nonexistent.\n\nAt one time or another, every business owner has stumbled across this same challenge. The challenge being, how do you boost revenue when you have none to spend? \n\nMaking money doesn’t always take money. These 4 Bootstrapping Marketing Ideas will help you to boost revenue, fast.\n\nBootstrap Marketing Tip #1: Reach Out To Past Clients\nWe’ve all heard the business adage: attaining the business of new clients far outweighs the cost (expenses, time, and effort) of attaining repeat business of existing clients. Reaching out to past clients via phone or email is one of the fastest ways to boost revenue easily. \n\nAction: Pick up the phone. Call your past clients and remind them you are here to help them in whatever way you can. You don’t need to hard-sell…just extend a genuine offer of service that you think will benefit them in their business and/or life.\n\nBootstrap Marketing Tip #2: Create a Solution\nThis is the time to get back to the basics: How can you solve your clients’ problem(s)? Identify their biggest point of pain or challenge - and create a solution. \n\nBootstrap Marketing Tip #3: Everyone Loves a Sale\nEveryone loves to save money; to feel like they are receiving even more value than what they are spending. To boost revenue, offer a 10% - 20% discount on services or programs, while offering deeper discounts (25% - 50%) on passive income items like products.\n\nAction: When designed properly, sales will not sacrifice your profits. Generally speaking, offer minimal or moderate discounts (10% - 20%) on high-cost items like services and programs, while offering deeper discounts (25% - 50%) on passive income items like books, ebooks and other strictly passive income items. Make sure to have the sale for a specific period of time to get people to act quickly to get the ‘deal’ before it ends.\n\nBootstrap Marketing Tip #4: Leverage Free Networking Resources\nOf all business challenges, leveraging the right resources at the right time is an endless refining process.\n\nAction: You never know where your next client will come from. Instead of worrying about being “sales-y” to the people in your personal life, approach connections with people as an opportunity to be of service. Genuinely engage in conversations without being pushy. Find out how you can help them - and be a good listener. Take the “sale” out of it…build the relationship first. Relationships are key to a successful business...\n\nRemember, you don’t always have to spend money to make money. There are thousands of ways you can market your services without spending a dime - these are just a few examples.\n\nAbove all, keep in mind that marketing is a 24/7, 365 days per year part of running your own business. One of the biggest mistakes business owners make is stopping the marketing process once they find clients. The key must be to market continually, even when you have clients, so you don’t find yourself backed into a corner, so to speak. You are as much a marketer, as you are a business owner. You must get over being shy or reluctant about talking about your business. Get off the ‘rollercoaster ride’ and smooth out your revenue stream so it is a consistent incoming flow of ‘green.’\n\nMy hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. If you get value from these Podcasts, please take a minute to leave us a short review.\n\nGo to http://www.accountabilitycoach.com/Achieve.Your.Goals.Free.Gifts.Now/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessm
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I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
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Anne Bachrach
The Accountability Coach™
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