Elizabeth Larrick is a trial lawyer who works as a plaintiff personal injury attorney and also helps other lawyers prepare cases for court, mediations, and depositions. She focuses on understanding how juries think and helping lawyers communicate more clearly and effectively. Over the course of her career, she has handled personal injury cases, gone to trial regularly, and built her own practice. She later expanded her work into consulting, teaching lawyers through focus groups, speaking events, and hands-on preparation for real courtroom situations. In this episode, she talks about how lawyers can use focus groups, witness prep, and visual tools to test ideas and strengthen cases before trial. She also shares honest insights about running a law practice, building a book of business, and learning skills that law school does not teach. Tune in to hear practical advice about trial strategy, communication, the business side of practicing law, and how to prepare cases and connect with juries and clients.
Elizabeth Larrick
https://larricklawfirm.com/
Louis Goodman
www.louisgoodman.com
https://www.lovethylawyer.com/
510.582.9090
Music: Joel Katz, Seaside Recording, Maui
Tech: Bryan Matheson, Skyline Studios, Oakland
Audiograms: Paul Robert
