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In this episode I walk through many takeaways from the Book Generating Buy-In, Mastering the Language of Leadership written by Mark S. Walton.

Learn how to get buy with in the most powerful manner, through the use of effective story telling. Learn how to develop a strategic story by

1. Setting Goals
   • Determine Your Buy-In Objective
2. Establish your strategic storyline
3. Develop your storyline in three chapters that target your audience's agenda
4. Call your audience to action

Purchase your copy of Generating Buy-In from Amazon

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