It’s been almost 20 years since my wife and I founded The Bassett Firm, and though it may sound a little corny, there isn’t a single day I walk into our offices, see that logo on the door, and don’t feel a tiny sense of, “Holy crap, this is real.”
Now imagine that feeling, but instead of your last name printed on one side of a glass door, it’s looming over you in giant, literally billboard-sized letters.
And if that wasn’t enough, imagine that a huge chunk of people from your generation could recite from memory a time they interacted with a brand that still bears your last name.
Oh, and just to top it all off, imagine you had an entirely different career, life-path, and set of ambitions that you’d decided to pursue before being given the chance to take back your name and turn it not just into a community, but into a brand…
Well, if you’re able to wrap your head around ALL of those possibilities, you’d be about halfway to where my guest is today.
Stephanie Stuckey is the third generation CEO of the iconic American Road Stop - Stuckey’s.
You may know them from their world famous Pecan Rolls, clean restrooms, or a feature in the award-winning film, The Green Book.
Before this radical shift, she was a Attorney and Georgia Lawmaker in the House of Representatives, as well as an environmental advocate who worked in both the public and private sectors to make the world a better, greener place.
Stephanie and I discuss the myth of the 'Girl Boss', what it means to claw your way back, how pivoting in the face of defeat is crucial, and why it’s alway important to have a “Debbie Downer” in the room, just to name a few topics.
Enjoy the show!
