Our best ideas come unannounced. We might be walking, taking a shower, playing with our children, etc. But this means when we sit down to do our actual work we are missing so much of the original inspiration and energy. We’re missing the quality insight we had in the moment. I argue that we need to capture our ideas the moment they arrive if we are to deliver truly authentic and in-context work. I put forward a solution to make this possible.
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