For your business to succeed, you need to stay competitive. How do you do that? It starts with innovation, or better yet, radical innovation. If you're not familiar with radical innovation, no worries. We spoke with Steve Hoffman on our new podcast, and he explains everything you need to know about how to radically innovate, how to infuse that ethos into your business, and how to pull ahead of your competition.
Steve Hoffman is the CEO of Founders Space, a global startup accelerator, with over 50 partners in 22 countries. Every year, he mentors hundreds of startups, helping them overcome their biggest challenges. Steve has founded three venture-funded and two bootstrapped startups, each of which is a unique tale. His book Make Elephants Fly is the #1 book on the process of radical innovation. Everyone needs to innovate to stay competitive. It doesn’t matter if you’re a startup founder, corporate executive, small business owner, freelancer, or professional, there’s a technology out there that’s going to upend your industry. The book is designed to help you implement the same innovation methodologies and processes as Silicon Valley’s top startups.
We begin our conversation with a look at how Steve went from being the CEO of Founders Space to deciding to publish a book. He shares his experiences of working with others to grow their businesses and the knowledge that informs his book, Make Elephants Fly. Ideas can be like elephants - big and seemingly immovable. How can you let your ideas out and make them fly? It can seem impossible, but in fact it can be done with the right team, resources, and perspective.
Steve examines what innovation is, defining not only what innovation means, but also where it comes from. Believe it or not, innovation often doesn't come from those higher up on the career ladder. Rather, truly innovative ideas often come from lower-level employees and those with a unique perspective on the business, the customers, and the industry. And these ideas can come from any department within the company.
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