What is the surest way to connect with people? How do we learn valuable lessons as children and form bonds with characters and brands as adults? The answer: stories! Indeed, the best way to sell a product or service is to speak to your prospects' emotions, and you do that through the stories you tell. Not only is this a more effective way to sell, it's also a lot more fun! We spoke with Tom Ruwitch, a content-marketing expert and consultant, on how we can all tap into our inner storytellers.
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
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