This special episode of the podcast is Stop One on the Ready Entrepreneur Tour: Confidence. This episode is about how to find confidence by doing activities related to your business idea. Case Lane discusses how listeners can begin immediately to develop knowledge about a product, service or industry of interest by research, reading, or even walking around to find gaps in the global marketplace. The more an aspiring entrepreneur learns about the subject of interest, the more confidence will grow. The Ready Entrepreneur Tour (RE Tour) is a seven part special series aimed at helping aspiring entrepreneurs understand how - confidence, time, money, value, action and transition - play a role in determining their success.