This week on The Business Couch with Dr. Yishai, I had Jane Tabachnick, founder of Simply Good Press, an adjunct professor at the Fashion Institute in NYC, an award-winning and widely featured content and publicity strategist and mentor named one of the Top 100 people Online by Fast Company.
In Episode 91, Jane talked about what she learned from making many mistakes in trying to get PR and press. She shares her expertise on how to position yourself so that the media is interested in you and your business, and how to clarify and be comfortable with the story you share in creating your personal brand.
In Episode 92, Jane shared mistakes her clients make that get in the way of picking the right path forward, growing, and creating greater ROI. We talk about fear and how it can get in your way, plus how to address and overcome those obstacles.
Today, I am diving deeper into stories and storytelling. You’re going to hear about science, research, tactics, and of course stories. I’m covering so many topics from the stories we tell ourselves that can hold us back to how you can harness storytelling to grow your business.
This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching
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Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice.
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