In today’s podcast episode I want to talk about tracking your Facebook ads.
What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager.
In a way it’s not surprising because when people opt-out of tracking it’s not fed back to Facebook so there are gaps in the data.
This gap in the tracking data is extremely frustrating for anyone running ads and it’s pretty much giving me a headache every day. Lol.
That’s why I wanted to talk to you about this one tool that I use, in addition to lots of other tracking tools, that will help you get a clearer picture of your ads results too.
I’m talking about an in-built feature inside of ads manager that you might not yet be using.
It’s called UTM tracking and it’s fairly easy to set up.
🎧Tune in to learn more
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