I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will.
I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because the pandemic had me all shaken up and it was kind of hard to see where things were going.
And right now that’s still the case for many of us, but I’ve adapted and I now plan only 3-6 months ahead instead of 12.
I still have the overall big picture and 12 month plan in my head but then I do my planning every 90 days and every month. Because things keep changing I feel the need to be more flexible.
So, what are marketing goals and how do you set them for your business?
The way I see marketing goals is that they are a part of your marketing strategy or plan.
Generally, marketing goals fit into 5 categories:
Tune in to hear more 🎧
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