In today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them.
Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for an online program, course or membership.
So what happens with a client launch is that we spend a certain amount of time building up the client’s audience, we also build their email list and then they open cart for their program, generally with an event like a webinar or challenge.
Some of my clients launch in addition to having an evergreen funnel, which means that their courses can always be purchased and the cart never closes. For these launches the incentive to join during a launch is often a bonus that expires.
Other clients have specific open and close cart periods and they run their programs for a predetermined amount of time.
Whichever way you want to do this, you need a launch debrief.
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