We hear time and time again general contractors not wanting to wrap their trucks because they are afraid of what people say...
The reality is - wrapping your truck can lead to more jobs!
In today's episode, Max chats about the importance of brand awareness. Wrapping your truck is a great way to keep your brand top-of-mind and recognizable amongst the public. If people know your brand, they become familiar and comfortable with it. Uniforms, notebooks, business cards, and other branded items are all part of the deal as well.
People tend to perceive "bigger as better" - meaning that the more your brand is out there, the more your brand will be perceived as professional and trustworthy.
Don't be silly. Go wrap your f**king truck.
Cheers!
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