Description

Navigating the digital landscape as an outdoors person can be a tricky balancing act, especially when it comes to growing an online presence that highlights your passion while respecting platform guidelines. Born and raised in Edmonton, Darryl Dahl (@darrylhuntswest) brings over 16 years of marketing and digital strategy experience to the conversation, currently serving as the Marketing Director for the Professional Outdoor Media Association of Canada (POMAC). In this episode, Darryl shares how hunters and anglers can successfully bridge the gap between traditional storytelling and digital media skills to build a compelling page.

From practical advice on content creation to the critical nuances of community management, Darryl breaks down the exact strategies needed to elevate your outdoor brand. Whether you are looking to fine-tune your content strategy or expand your reach through smart tagging, Darryl offers insights into social media outlets.

In this episode:

• Learn how to navigate tricky platform algorithms by avoiding specific flag words like guns, firearms, and rifles to keep your content from being restricted online.
• Discover the importance of a mindful content strategy, focusing on what and when to post, and why you should only publish content when you are in the right mindset to ensure your message is accurately conveyed.
• Find out how to streamline your writing process by using AI tools to take your general ideas and refine them into short, punchy, and succinct social media captions.
• Understand how to utilize targeted tag groups effectively to boost your visibility, expand your reach, and organically grow your online following.
• Explore how to manage specific sharing and viewing permissions to curate a safe, supportive space and protect your channel from individuals looking to tarnish the hunting lifestyle.

Like the episode or let us know another topic to cover.

Find Brad at:
Instagram: https://www.instagram.com/bradfenson/
Facebook: https://www.facebook.com/brad.fenson

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