What turns a good idea into a movement? In this episode, Jon and Becky explore how purpose—when it’s clear, actionable, and rooted in emotion—becomes the driving force behind real change.
You’ll hear how Scott Harrison rebuilt trust in giving through Charity: Water, how Sara Cunningham sparked a nationwide movement with Free Mom Hugs, and how Aidan Reilly and Ben Collier launched The Farmlink Project by picking up the phone.
Through these stories, Jon and Becky share how to clarify your “why,” invite others in, and take that first meaningful step. Because movements don’t need perfection—they need purpose that moves people.
Tune in for a practical, heartfelt roadmap to turning belief into bold, inclusive action.
Learn:
Episode Highlights
Episode Shownotes: www.weareforgood.com/episode/633
Episodes Mentioned:
Scott Harrison: https://www.weareforgood.com/episode/369
Sara Cunningham: https://www.weareforgood.com/episode/8
Aidan and Ben Collier: https://www.weareforgood.com/episode/300
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
