Description

Ever wondered why your sales demos might not be hitting the mark?

Ever wondered why your proposals seem to stall at the finish line?

It can be frustrating, disheartening, and perplexing when you can’t figure out why on earth your prospects aren’t pulling the trigger. So what should you do about it?

In this episode we tackle the intricate world of B2B sales with a blend of strategy and captivating storytelling.

We explain why your prospects are ghosting, and what you can do about it.

Specifics this episode cover include:

• What B2B buyers are thinking when evaluating your proposal.
  
• The four main barriers that get in the way of B2B prospects purchasing
  
• What demo:close ratios should you be aiming for? What ratios are too low?
  
• How to get buy in from your prospect’s stakeholders
  
• Whether or not you should add urgency to a B2B sales process?
  
• How to reduce the risk of purchasing for prospects which in turn makes the sale more likely.
  
• The importance of an info pack and the key points it should contain.
  
• How to identify areas for improvement in your sales process
  
• Why prospect inaction is more of an enemy to you than competitors.

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here:The Push: Overview | LinkedIn

Visit Jack’s personal website here:Jack Ferguson — Brand Strategist

Visit Alex’s website here:Home | Market Science (market-science.co)