If you’ve been thinking about starting a podcast — or you already have one and you’re quietly wondering why it’s not bringing in clients — this episode is for you.
One of the questions I hear most often is: “Is a podcast actually the right move for my business… or is it just another content commitment I don’t have time for?” And it’s a fair question. Because while podcasting can be an incredibly powerful way to grow online visibility and create a profitable podcast, it’s not the right strategy for everyone — at least not in the same way.
After creating nearly 400 podcast episodes, spending hundreds of hours behind the mic, and generating over six figures directly through podcast monetization, I’ve started to see very clear patterns. In this episode, I walk you through the three types of women who benefit most from monetizing a podcast, plus one bonus scenario that almost no one talks about.
We talk honestly about what it takes to move beyond podcasting as “just content” and start treating it as a real business asset.
In this episode, you’ll hear about:
• How to know if monetizing your podcast makes sense for your current season of business
• Why service providers and experts often use podcast monetization to move away from 1:1 burnout
• How a podcast can support passive income and evergreen sales — without constant launching
• Why many women in their 40s are uniquely positioned to build authority and trust through podcasting
• How podcast monetization works differently for corporate professionals transitioning into entrepreneurship
• Why creatives and content creators often cap their income on social media — and how a podcast changes that
• The biggest reason most podcasts fail to generate clients (and how to fix it)
• The difference between thought leadership podcasts and podcasts designed to attract more clients
• How online visibility becomes easier when your podcast is positioned to convert, not just nurture
We also talk about a hard truth most people skip: many podcasts don’t work for business because they were never built with monetization in mind. They were created to share ideas — not to support small business growth. And there’s a big difference between the two.
If you’re a service provider looking to step back from constant 1:1 work, a woman in a 9–5 who’s ready to turn your expertise into something more sustainable, a creative tired of fighting the algorithm, or a business owner with a podcast that isn’t converting — this episode will help you decide what role podcast monetization could play in your business.
This isn’t about adding more content to your plate. It’s about deciding whether a podcast can become an asset — one that supports online visibility, attracts aligned clients, and helps you build a profitable podcast without burning yourself out.
And if you decide podcasting is right for you? I’ll show you what needs to change so it actually works.
As always, take what you need — and then go run your damn business.
Ready to turn your podcast into a real business asset?
If you already have a podcast that isn’t making sales — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue.
Inside the Profitable Podcast Kickstarter, I’ll walk you through how to:
• connect your podcast to a real offer
• stop creating content that goes nowhere
• turn listeners into clients — without living on social media
🗓️ February 24–26
🎙️ Free, live training
🔗 Join us here: janditchfield.co/bootcamp
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