In this episode Chloe direct messages Bee Influence’s Influencer Marketing Manager, Laura Callaghan. Learn more about the changing landscape of influencer marketing, along with how intersectional inequality and diversity have a big role to play when it comes to influencer campaigns.
Laura Callaghan Bio
Laura Callaghan has over three and a half years’ experience in influencer marketing. From working at global fashion brand boohoo.com to hitting her stride at Bee Influence, Laura has hosted sleepovers with love islanders and partied with Paris Hilton. You can find Laura at @lauracallaghan_ or visit her food blog at @mcrbites!
Further Reading:
The Most Important Social Media Marketing Trends to Plan for in 2021 👇
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/
How to find the best influencers for your brand 👇
https://www.giraffesocialmedia.co.uk/how-to-find-influencers-for-your-brand/
A guide to the different types of influencer 👇
https://www.giraffesocialmedia.co.uk/different-types-of-influencer/
If you liked this episode, you’ll love these…
The Ultimate Social Media Toolkit 👇
https://www.buzzsprout.com/1265663/episodes/7289008
Influencer Interview: @weekendmuse 👇
https://www.buzzsprout.com/1265663/episodes/5994982
Reels and Real Brand Love 👇
https://www.buzzsprout.com/1265663/episodes/5075780
Connect with us on Social Media:
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🔴 Twitter: https://twitter.com/giraffesm
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About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
About Giraffe Social’s Social in 10 Podcast
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
