What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, and why authenticity outperforms traditional sales messaging in today’s attention economy.
Chris breaks down Hammer’s journey “back to its roots,” revealing how nostalgic design choices were intentionally tied to strategic business goals rather than surface-level aesthetics. From rebuilding brand identity to reconnecting with loyal audiences, he explains how emotion, memory, and behavioural insight shaped the creative direction.
Plus, we’re also speaking to Ben, a Paid Media Manager at Giraffe Social, to get his thoughts on what makes high-performing ad creatives right now, and why the strongest ads feel personal, timely, and unmistakably human.
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
About Giraffe Social’s Social in 10 Podcast
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
