Stephanie sits down with Sari for a conversation about how CPG founders should decide when, and whether, to move into a new sales channel, emphasizing self-awareness, true costs, margin analysis, and strategic patience over comparison and FOMO-driven impatience. They close with a shared reminder that discipline, facts, and knowing your "why" beat chasing every opportunity, and tease a future episode on fear and false urgency.
And, grab the roadmap and Sales Channel quick training with Sari https://www.foodbizsuccess.com/roadmap
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