Does Amazon feel like a huge behemoth that cannot be tamed? We've got good news for you! Luke from Waypoint Growth Partners joins Stephanie to break down what it actually takes to be profitable on Amazon. The look at unit economics, ROAS, ACOS, TACOS, and why racing to the bottom on price is a losing game. Luke also shares a real story of a brand that was failing, but once they fixed their margins and actually raised their prices, they became a category leader.
To learn more about Luke and Waypoint Growth Partners or to get your free Amazon audit go to https://www.growwithwaypoint.com/, or go ahead and email Luke directly at Luke@growwithwaypoint.com
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