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When's the last time you chose a growth channel, Amazon, a new retailer, DTC, because it was genuinely the right move for your brand? Not because an opportunity happened to land in your inbox?

Most first-time founders are reactive with channel growth. Chasing opportunity wherever it shows up feels productive, but without a strategy behind it, you're often not ready for what comes next.

In this episode, Stephanie breaks down the three things a real channel strategy comes down to:

1. Define the actual goal. "More sales" isn't a goal, it's a given. Get specific: grow your email list, increase repeat buys on Amazon, boost sell-through on shelf.
2. Audit what's already in place. Find the gaps, then double down on what's working and fix what isn't.
3. Track the KPIs that actually matter. Don't get fooled by vanity metrics like follower counts. Engagement is what counts.

Small Bites with Stephanie delivers one quick, useful lesson at a time from three decades in CPG. No lectures, no workbooks, just something you can use.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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