Summary: In this conversation, Gretchen Papez, the System Director of PR and Media Relations at Valley Health Systems, shares her insights on the evolving landscape of healthcare communications. She discusses the importance of proactive messaging, crisis communication preparedness, and integrating various communication strategies. Gretchen emphasizes the need to build trust within the community, adapt to trends like home healthcare, and manage misinformation. She also highlights best practices for stakeholder communication and the significance of storytelling in healthcare. The discussion concludes with advice for emerging communication professionals and reflections on the future of healthcare communication.
Gretchen's BIO: Gretchen Papez, APR, has spent the majority of her career in health care public relations and marketing communications in Las Vegas, NV. In her spare time, she enjoys volunteering, reading, walking, traveling and spending time with her family, friends and pups.
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