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Each platform is used in a unique way. Things you distribute on Instagram wouldn't work well on Snapchat or Twitter. If you look how evenly Gary distributes all content, you'll know then how use each platform to your advantage.

http://thearseniobuckshow.com/2018/03/28/gary-vee-the-eighth-essential-content/

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Early Access Podcast: https://arsenioseslpodcast.podia.com/community/topics/195018/posts/676331-podcast-topic-the-three-s-s-of-motivation-expectancy-esteem-and-efficacy