After decades of focusing on driving online sales, brands are recognizing the critical importance of human connection.
The return to physical retail, driven by Gen Z, mean that brands now have to close the gap between brand promise and customer experience.
How do we now leverage physical retail to build engagement and create an in-store experience that get consumers away from their screens and into the store.
I’m Jane Singer and welcome back to A Seat at The Table where we take a look at what’s working, what’s not and best practices so that you can get your seat at the table.
Today we are joined by Irma Sandoval, a brand-side marketing leader at Logitech with decades of experience shaping category-defining marketing, especially at retail and in-store experiences
And Carolyn Walker, owner of Stay Gold, a specialist in brand strategy, that turns insight, culture, and creativity into real-world results.
In this podcast Carolyn and Irma will be discussing
• What brands get wrong about human connection.
• When physical retail delivers and when it doesn’t.
• The gap between brand promise and customer experience.
• How culture and emotion actually drive commercial results.
If you are looking to leverage your physical stores, this is the podcast for you!
USEFUL LINKS:
Carolyn Walker: https://www.linkedin.com/in/carolynwalker/
Response Agency: https://stay-gold.co
Irma Sandoval at Logitech: https://www.linkedin.com/in/irma-sandoval-55528212/
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