Description

Today we talk about navigating current market challenges and brand slumps with Bud Dunn from VxP.

These days, beer wholesalers have a doozy of a "brand slump" with the Bud Light debacle.  Bud and I talk about tactics and strategies that distributors can use to navigate the current chaos, and overcome future brand slumps when they occur. 

Key Topics

• Factors that cause a brand slump, and what to do when it happens
• Tactics, strategies and best practices to deal with a brand slump  
• How to use VxP as a tool to identify market opportunities and overcome challenges

Resources

• Read the article: Strategies for beer distributors to master market shifts
• Get the FREE beer business financial newsletter
• Learn more about the Beer Business Finance Association