Description

Today we talk about navigating current market challenges and brand slumps with Bud Dunn from VxP.

These days, beer wholesalers have a doozy of a "brand slump" with the Bud Light debacle.  Bud and I talk about tactics and strategies that distributors can use to navigate the current chaos, and overcome future brand slumps when they occur. 

Key Topics

• Factors that cause a brand slump, and what to do when it happens
• Tactics, strategies and best practices to deal with a brand slump  
• How to use VxP as a tool to identify market opportunities and overcome challenges

Resources

• Read the article: Strategies for beer distributors to master market shifts
• Get the FREE beer business financial newsletter
• Learn more about the Beer Business Finance Association

Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com.