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Description

What happens when you realise incremental change is no longer enough? For Randi Wahlsten, that moment led her from a successful corporate career to founding Matr Foods, a company reimagining how sustainable food is created and consumed.

In this episode, Randi shares the realities of building a new food category from scratch, transforming simple ingredients through fermentation, and scaling a business around a vision before the market existed. 

 From raising capital and building a first-of-its-kind factory to leading through uncertainty and challenging industry norms, this conversation explores what it takes to turn purpose into progress.

Tune in for an honest conversation about conviction, innovation, and building something the world doesn't yet know it needs.

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Timestamps:  

00:00 Building a New Category

01:20 Leaving Corporate

02:50 Fermentation's Opportunity

05:00 Beyond Meat Alternatives

06:20 How Matr Works

08:45 Scaling Across Europe

11:45 Fundraising Lessons

16:30 Startup Reality

22:50 What Investors Want

25:10 Hiring for Growth

27:40 Female Founder Bias

34:20 Future of Food

Useful links: 

Matr Foods website:  https://matrfoods.com/

Matr Foods LinkedIn: https://www.linkedin.com/company/matrfoods/

Randi Wahlsten  Linked: https://www.linkedin.com/in/randi-wahlsten-285115/

Leaders on a Mission website: https://cs-partners.net/podcasts/

Simon Leich’s LinkedIn: https://www.linkedin.com/in/executive-talent-headhunter-agtech-foodtech-agrifoodtech-agritech/