In this episode of So You Want to Be a Real Estate Agent, host Meredith sits down with Jen and Geoff Tackney, a husband-and-wife real estate team serving Orange County, California, whose journey from separate careers in mortgage and construction to building a thriving collaborative business during the 2009 recession is a masterclass in resilience and long-term strategy.
Jen and Geoff share how they combined their complementary skill sets to navigate one of the most volatile housing markets in history, and how their commitment to geographic farming and community presence became the foundation of their success. You’ll learn why they believe long-term market dominance comes from consistent service, local visibility, and authentic relationships.
The Tackneys also unpack their “generosity first” philosophy, explaining how small acts of service, local event sponsorships, and consistent community involvement compound over time into high-value referrals. They reflect on leadership lessons learned while running a team, highlighting the importance of clear expectations, strong systems, and maintaining a growth mindset in an ever-changing market.
