In this episode of The Real P3 Podcast, Dr. Casey Bradley sits down with David Eisenberg, President of Microtracers, Inc., to explore the science and real world applications of microtracers in animal feed manufacturing and research.
David shares the story behind Microtracers, a company founded by his father in 1961 after pioneering analytical tracing technologies for feed manufacturing. What began as a small laboratory analyzing bakery products evolved into a global business helping feed mills verify mixing accuracy, track ingredients, and protect product integrity.
The conversation explains what microtracers are and how they work. These tiny colored particles are added to feed ingredients to verify mixing uniformity, detect cross contamination, and confirm that the correct feed reaches the correct animals. From early salt tracers to magnetic iron particles that can be quickly separated and counted, the technology has become a practical quality control tool used worldwide.
David also discusses how microtracers help protect animal safety and product integrity by identifying medicated feeds, preventing ingredient misuse, and allowing rapid testing at feed mills or farms without waiting for laboratory analysis.
The episode also explores how microtracers support research programs by validating feed mixing, reducing feeding errors in trials, and improving confidence in experimental results.
Dr. Bradley also shares how Animistic plans to integrate this technology into its upcoming AssureMix program to support feed manufacturing validation and research services.
Whether you work in feed manufacturing, animal nutrition research, or production management, this episode highlights how a simple but powerful technology can improve feed quality, safety, and research precision.
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