Today you'll find Eric Finch on video thumbnails and blog posts across the web through his insightful YouTube channel Higher Levels. But it's been a long journey from his time at Auburn as an engineering student and goalie for the USA Team Handball residency. How'd it happen? Eric shares why leading with your particular background is an important part of reaching your full potential in a career change. He discusses the competitive drive to race against yourself in your results, and how he turned his job as an engineer into a career which allowed for that drive. He also discusses his pivot into content creation, how to cultivate and maintain an audience, and the specifics of publishing answers to the questions that people on the web are already asking. Perhaps his best advice to the aspiring content creator: don't quit the day-job before you've established revenue in the other.