We break down accrual, proposal-based, fixed, activity-based, and hybrid MDF models, then map each to vendor maturity, and growth goals. The result is a simple path from starter funds to a hybrid mix that drives utilisation, focus, and measurable ROI.
• Core MDF models and what they suit
• Pros and cons of accrual and proposal-based
• When fixed allocations help activation
• Activity-based menus that drive outcomes
• How hybrids balance reward and growth
• Aligning MDF to partner landscape
• Operational maturity and tooling needs
• Start small, measure, and evolve
• Questions to test fit and ROI
Join our friends at Channelscaler and a panel of channel marketing pros on January 27th to see how AI is used to make MDF far less painful. Registration link: https://hubs.ly/Q03-l_pt0
Channel Voices is currently sponsored by Meter.
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Until next time 👋
