Description

Lynn Power spent 30 years in advertising and marketing and loved it for a long time. She was running an agency and became the CEO of a large company, but she wasn't loving it so much anymore, so she decided to become an entrepreneur. 

 On this episode, we'll talk about:

• What was it that she didn't like, or was there anything on the entrepreneurial side that was pulling her away?
• Has the marketing and advertising industry changed a little bit?
• Is the push for data analytics preventing that type of creative genius moment or the opportunity to do something new and innovative?
• When did she decide to go out on her own and establish her own business?
• The Conscious Beauty Collective
• Masami Haircare
• Does she believe that activities like this will become more common as smaller independent brands or even other industries come together and pull their resources?
• What was her vision for designing and selecting their packaging, and how did she make that decision?
• Why she doesn't want to skimp on the package?
• What direction does she see clean beauty/conscious beauty taking? Does she think it's in a good spot right now? Does she think it's just a lot of marketing and promotion, or is there really something there?

Lynn is a longtime ad agency executive (formerly CEO of J. Walter Thompson NY) with a love for beauty. Her career has spanned the top ad agencies in the world (BBDO, McCann, Grey, Ogilvy & Mather are just a few) as well as some of the most iconic brands (American Express, Pizza Hut, Campari, Hershey's). She's been fortunate to work on many global beauty brands, including Gillette, Clinique, L'Oreal, Nexxus, Vichy, La Roche-Posay and St. Ives.  She loves building teams, reinventing cultures and creating disruption.

 For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

Follow PPCPackaging on social media! 

 LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/

 Facebook: https://www.facebook.com/PPCPackaging/

 Instagram: https://www.instagram.com/ppcpackaging/?hl=en

 Website: http://www.ppcpackaging.com/

Find out more about Lynn on her website and connect with her on LinkedIn.

Website: https://www.lovemasami.com/

https://www.isledenature.com/ 

LinkedIn: https://www.linkedin.com/in/lynn-power-02b8904/

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.