Description

Ashley Pradhan and Cierra Valor built a platform that integrates with brands and retailers' websites to dynamically score their products based on their sustainability. Scores are expressed on a 1-10 scale so that customers can simply take in that information and easily discover products that match their values. 

On this episode, we'll talk about:

• Everything about In Bold Print, what it does, where it fits in, and what value it adds.
• How likely is it that companies will share complete disclosure, all of the information that you'll need to create this final number?
• There are some adverse relationships between different sustainable goals and different types of packaging. How have they navigated through when glass has a larger carbon footprint than plastics but is viewed as being more sustainable at the end of its life? Have they taken any of these things that are a little more complicated and reduced them to a number or two?
• What have been some of the biggest learnings or the biggest obstacles they have had to go through?
• What is their background schooling or work experience that brought them into this new venture?
• What more would they like to share about In Bold Print, where it is now and where it is going in the future?
• What is their hierarchy for the most sustainable types of packaging and the least sustainable types based on their analysis and the different examples or samples that they have researched?
• How much of a difference does that make in terms of the final score of a sustainability score for that specific piece of a package?
• How have they balanced the difference between focusing on carbon emissions and packaging waste for the product's packaging and ingredients?

In Bold Print was founded by Ashley Pradhan and Cierra Valor. During quarantine, Ashley and Cierra, like many, had a lot of time to look inward and do some reflecting—mostly about their place in, and contributions to, this world they are living in. Ashley and Cierra talked a lot about the desire they had to contribute more, research more, know more, and BE more. The problem? There’s information everywhere that you have to sort through. It’s just not easy. So they decided to put their backgrounds in data and technology to good use.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

Follow PPCPackaging on social media! 

 LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/

 Facebook: https://www.facebook.com/PPCPackaging/

 Instagram: https://www.instagram.com/ppcpackaging/?hl=en

 Website: http://www.ppcpackaging.com/

Find out more about Ashley and Cierra on their website and connect with them on LinkedIn.

Website: https://inboldprint.co/

LinkedIn: linkedin.com/in/cierravalor

LinkedIn: linkedin.com/in/ashley-pradhan

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.