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The marketing budget for Coca-Cola is quite sizeable, but why? Who in the United States hasn’t heard of or seen Coca-Cola before? The answer is that virtually everyone has heard of this brand, but it’s repeated touch-points that make a difference when it comes to marketing. Even this massive company knows that branding and marketing […]

The post Coca-Cola And Your Marketing Strategy – LFMM 235 appeared first on Spotlight Branding.