Description

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📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoiding dated information to establishing long-term authority.

📌 Key Takeaways

• Why tying your content to specific, timely events can quickly make your website feel dated and irrelevant.
• The risk of publishing information, especially about the law, that can change and become inaccurate over time.
• How to build a lasting library of content by focusing on evergreen topics that never have to be taken down.

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