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🧠 What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your jaw drop, this conversation reveals what most law firm owners still overlook in their messaging—and how to finally fix it.

📌 Key Takeaways:

• 75% of product launches fail when this emotional factor is missing.
• Claude Hopkins called it over 100 years ago—modern marketers still get it wrong.
• Your clients don’t care about your hours—they care about this one thing.

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