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Google Analytics 4 - Time to Getting Familiar
Hello, and thanks for listening to SEO tips today.
While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It’s now officially released and when you set up new GA accounts, it’s the default option when you set up a new property and Google recommends that you set up both property types in parallel.
Here are the crib notes:
- This new GA tracking does not track page views and instead is build around an event structure.
- It’s more like an enterprise analytics tool (Adobe) where you have to set up the dashboard views you want to see (vs them being there by default).
- It’s a major departure from the current Universal Analytics and will require new training, tracking, and reporting to be successfully implemented.
- Deeper integration with Google Ads.
- Tracks users across devices and across web/app.
- It can automatically alert marketers to data trends based on AI predictions.
- The new layout is organized around the customer lifecycle.
- Even tracking (page scrolls and video plays) are tracked without additional code.
- There are additional options to comply with GDPR and CCPA (delete a user’s data).
- You can’t yet filter out your company’s (or consultants) traffic, or track cross-domain.
- It currently does not have a link with Google Search Console.
If you’re looking for a quick overview of the differences, I would recommend this video.
Thanks for listening. Come back tomorrow for another SEO tip.
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