Description

On this week’s Talking Michigan Transportation podcast, Shane Peck, communications and public involvement director and vice president at WSP, talks about a major study he co-authored examining the most effective way to explain the benefits of transportation.

The research identified and tested a broad range of evidence-based themes and presented five key themes:

• “Transportation that works for everyone improves all our lives.” (Equity)
• "More reliable transportation makes your commute less stressful.” (Easier Commutes) 
• “Improving transportation means you can get where you need to go - quickly and easily.” (Mobility)
• “Time spent sitting in traffic is time away from the important things in life.” (Time)
• “Investing in transportation creates more jobs in your community.” (Jobs)

Peck talks about how transportation agencies can capitalize on the research to better explain what they do.