In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data.
Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry.
Chapters
00:00
Understanding Synthetic Data: A New Perspective
10:16
The Evolution of Research Methodologies
17:04
Advice for Industry Professionals: Navigating Change
23:42
Introduction to Synthetic Data and Its Importance
24:47
Diverse Perspectives on Synthetic Data
24:54
Introduction to Synthetic Data and Its Relevance
25:59
Critical Perspectives on Synthetic Data Usage
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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