In this episode of Talking Insights, host António speaks with Takeshi Tawarada from Snap Inc. about the transformative power of Augmented Reality (AR) in marketing.
They discuss how AR enhances consumer engagement, creates emotional connections, and offers innovative ways for brands to interact with their audiences. Takeshi shares insights from his research on AR's impact on brand performance and the future of AR technology, emphasizing its potential to revolutionize everyday experiences and marketing strategies.
Chapters
00:00
Introduction to Augmented Reality
02:59
Transforming Marketing with AR
05:48
The Emotional Engagement of AR
09:13
Leveraging AR for Brand Experiences
11:57
The Future of AR Technology
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
