QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of SMR's North American representative team and the significance of regional events in the market research industry.
Key Takeaways
QuestionPro, Taylor Swift, market research, media exposure, economic impact, SMR, North American representative team, regional events, ESOMAR, ASI, Chicago
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