In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitability.
They discuss how brands can enhance their pricing power through emotional resonance, sustainability, and effective communication. The conversation highlights the importance of brand differentiation and successful brands' strategies to maintain their value in a competitive marketplace.
Learn more in this insightful article: https://researchworld.com/hot-topics/the-shield-of-pricing-power-why-strong-brands-don-t-blink-at-inflation
-----------------------------------------------------------------------------------------------
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
-----------------------------------------------------------------------------------------------
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
-----------------------------------------------------------------------------------------------
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
