Max Ottignon is co-founder of Ragged Edge, a branding agency that has spent 18 years helping businesses clarify their message and communicate it in ways that get noticed. In his view, campaigns mean nothing without clarity about the underlying brand. In this episode, he joins Jenn and Harriet Richardson (Re:Co's Creative Director) to discuss why sustainability messaging fails when it’s framed as compromise and how purpose creates durable brands.
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Click here for the episode web page. This episode is also available on YouTube.
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This podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem.
Produced by Chris Attaway
Artwork by Harriet Richardson
Music by Cody Martin
