Managers of medical care practices need to know how to connect with community newspapers to get their messages out. Practices that open new locations, add new physicians, or implement cutting edge technologies can reach new patients by connecting with community newspapers right where those patients live.In this episode, Michael Eng, Editor and Publisher for the West Orange Times and Observer, joins guest host Keith Landry, to discuss the best ways for medical practice managers to reach community newspapers as the news industry continues a dramatic shift to doing more work with less staffing. Eng offers insights on how the news industry’s transformation to more digital content can affect how medical practices try to secure news coverage and advertising.
