Content is king. Content marketing really works. … You’ve probably heard something like that a dozen times by now, right? Everywhere you turn on the internet for marketing help or even in local networking groups, marketing groups are always talking about how effective content marketing is, but does content marketing matter to medical practices? The short answer is: yes, content marketing works just as effectively in the medical field as it does for all other consumer-focused businesses. According to NeilPatel.com, 78% of consumers believe that organizations providing custom content are interested in building good relationships. That’s probably something you want to develop with your patients, don’t you think?
