Have you received an invoice in the mail to (urgently) renew your website domain name before it expires tomorrow? Or a frightening report card claiming your practice listings aren’t up to date on the most prominent review sites?
Don’t buy it. And don’t panic.
Physician practices are often perceived as businesses with deep pockets, and because you’re so busy, you may, in the heat of battle, write a check to pay for what seems to be a valid invoice. So, how can you tell what’s what?
You need someone on your team (inside or outside your office) that’s got your back, that you can trust completely, and who you can go to for guidance before firing off a check or signing up for something you don’t need. You also need a solid marketing strategy in place, with tactics and strategies already laid out, to help you decide how to proceed.
In this week’s episode, we sit down with Danielle Owings, Insight Marketing Group’s social media strategy and client care specialist, for an in-depth discussion about the kinds of shady practices you need to look out for to avoid massive headaches and loss of precious revenue.
