Description

In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices.

This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll walk through a practical, repeatable framework that helps medical groups plan for growth, mitigate risk, and build alignment between marketing and business strategy.

They also share real examples from the field and introduce a new free one-hour planning session that offers practices a data-backed roadmap for the year ahead.

Tune in to Discover:

• Why celebrating reviewing wins and losses is the first step to smarter planning
• How to turn vague goals into measurable KPIs that drive growth
• The most common blind spots in medical marketing
• What to include in your scenario planning to reduce risk and stay flexible
• Ways to use data analysis (website traffic, heatmaps, reviews, social metrics) to guide strategy
• The importance of aligning marketing with HR, staffing, and physician recruitment goals

Resources & Links:

Interested in a free one-hour planning session to review your analytics, identify blind spots, and develop a marketing roadmap for 2026? Book a time and let us know you heard about the offer on the show.